Rockstar Tutu Takes the Lead in the Adult Tutu Couture Industry!
My Day usually begins with a cup of tea and an internet connection. Before I get absorbed in my responsibilities to Tutu.ology, I buzz around the internet looking for new industry trends, online boutiques, and I like to see what funky new goodies people are selling on etsy. Along the way, I have found some absolute favorites. They are the brilliant, talented, and authentically creative. These are the people who propel this industry forward and set the standards higher.
Without further delay, I want to introduce you to Andrea Thornton, founder of Rockstar Tutu- Queen of punk tutu couture! She is definitely on top of her game and knows all about trend-setting because she’s taken this industry by the horns and did it her way. I have a lot of admiration for her unique style and I think her move to take the path she did was a brilliant one. Who ever said tutu’s are just for kids and ballerina’s had it all wrong….Andrea’s proven it! Visit Rockstar Tutu & My Baby Rocks (and put a few things in your shopping cart while you’re at it).
When did you first realize your gift of design? I’ve always loved art and design. My goals never directly involved fashion or tutus, but I always new I’d choose a career that allowed me to be creative and artistic.
Why did you choose this media? A couple years ago we noticed that customers were searching for tutus on the website of another clothing line we run – My Baby Rocks (www.punkbabyclothes.net). At first, we attempted to just buy tutus wholesale, but were disappointed with the quality available. Tutus from China were cheap, but the quality was often unsatisfactory and the way many were packaged left them badly wrinkled. Many boutiques offered wholesale, but they were all either hand tied or hand sewn and therefore orders had a huge wait time and were often too expensive to justify reselling them. And to order the large quantities we required was simply not even possible for most tutu sellers. It came down to either figuring out a way to make them ourselves or just not selling them at all. We developed a unique process that allows us to sew high volumes of high quality tutus in-house in our Salt Lake City, Utah studio. We sold our tutus under the My Baby Rocks name for a couple years before we decided to create a separate company for our tutus offering all sizes – that was when Rockstar Tutu (www.rockstartutu.com) was born. When did Rock Star Tutu become an official business? Although we’ve been selling out tutus for years, Rockstar Tutu is a fairly recent business. We launched our website www.rockstartutu.com in August of 2010. Your designs are truly unique, luxurious, trendy, and elegant. Where does your inspiration come from? I’m always on the look out for exciting ribbons, colorful fabrics and interesting textures. In nature and even everyday life, there are beautiful color combinations that I love to incorporate into tutus. In both My Baby Rocks and Rockstar Tutu I’ve tried to stray away from traditional styles and colors. While other clothing companies are offering pastel pinks and purples for babies and kids, we like to incorporate bold patterns, bright colors, blacks, and more alternative themes. When I first absorb and process the word “tutu”, my brain converts the word to an image. That image is of a little girl donning a precious tutu, lost in the magic of the moment. Although you indeed fill this slot, your niche caters to grown-ups. Why did you choose this focus? Even as adults, girls need to feel like a princess sometimes. It’s hard to put on a tutu and not feel happy. As a child I never had a tutu. In fact, the first time I’d ever actually worn one was a couple years ago when I made one to wear to an 80′s themed dance party. I was instantly hooked. Since then, I suppose I’ve been making up for lost time and making sure I can get as many girls as possible to join me in the fun.